In short

  • British rock band Muse has a pair of themed cats coming to CryptoKitties.
  • The band’s label, Warner Music Group, is an investor in Dapper Labs.
  • Dapper additionally has blockchain collectible tasks with the NBA, Dr. Seuss, and UFC.

CryptoKitties continues to be one of the distinguished crypto video games practically three years after overwhelming the Ethereum blockchain, and as we speak Dapper Labs is including a pair of restricted version cats impressed by the favored rock group, Muse.

The alliance, borne out of Dapper’s partnership with investor Warner Music Group, introduces specifically designed cats to the sport which can be primarily based on the visuals of Muse’s music movies.

Each cats are primarily based on movies from the band’s most up-to-date album, Simulation Idea. One, named Marty, relies on the transformation that frontman Matt Bellamy makes through the “One thing Human” video, whereas Mibbles relies on a creature from the “Strain” video.

Picture: Dapper Labs

CryptoKitties has beforehand collaborated with visible artists. It additionally ran a crossover with the crypto card sport Gods Unchained. However that is the highest-profile partnership that the sport has featured to this point. As a launch factors out, Muse has a factor for embracing tech to create distinctive fan expertise, together with utilizing autonomous flying drones throughout a 2016 tour and providing VR-enhanced experiences throughout final 12 months’s Simulation Idea tour.

“Muse have at all times been on the forefront of latest know-how, and the CryptoKitties partnership pushes boundaries even additional, with the immersive Simulation Idea marketing campaign inventive forming the muse of our blockchain authenticated digital collectables,” mentioned Sebastian Simone, Director of Viewers for Warner Information UK, in a launch. “Muse followers have an urge for food for amassing high quality restricted version rarities, and this collaboration provides them one other outlet to attach with the band they love.”

Dapper Labs has been increasing past CryptoKitties of late, taking over numerous companions for separate blockchain collectibles merchandise by itself Movement blockchain (which now homes CryptoKitties too). The agency’s NBA Prime Shot expertise is at the moment in beta testing, whereas a Dr. Seuss collectibles mission was introduced earlier this summer season. The corporate can be collaborating with Final Preventing Championship (UFC) on a blockchain collectibles mission.

In August, Dapper Labs introduced that it had raised $12 million in recent funding from a bunch that included just a few present NBA gamers, together with new buyers equivalent to Coinbase Ventures and Distributed International and current buyers together with Samsung NEXT, Andreessen Horowitz and its Cultural Management Fund, and Animoca Manufacturers.

Warner Music Group got here on as a Dapper Labs investor throughout a earlier $11 million elevate in 2019.

“Muse Kitties are the first-ever formally licensed music merchandise on the blockchain. They’re digital collectibles followers should buy and personal eternally—or promote to different followers in change for cryptocurrency,” Roham Gharegozlou, founder and CEO of Dapper Labs, informed Decrypt. “We predict artists of the longer term will handle their crypto economies, together with collectibles in addition to private tokens, the best way they handle their social media communities as we speak.”


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