Capturing the appear and feel of being a gamer takes greater than a character-printed shirt. However for years, there had but to be a model which might give the worldwide neighborhood their very own high-end gateway. So far as this specific panorama went, gamers have been greeted with eSports jerseys or licensed novelty merchandise as every day matches. Mysterious investor, intrapeneur and blockchain technologist “Whale Shark”, remembers the thought was baffling sufficient to show right into a enterprise on November 20, 2019.

He was a good distance from the same old keep at Beijing, principally carrying his present initiatives and creativeness with him from South Korea. It was a quiet evening, with ideas occupying the room earlier than life would change from 7PM to 9:41PM. He sat firmly in his chair, leaning ahead over his laptop the place each alternative started. Digits and knowledge have been lined in black and white throughout the display, however Whale Shark noticed color in his image for a devoted line of designer garments for avid gamers. This advanced into an funding with would tunnel by a worldwide pandemic and alongside the evolution of video games for 2021.

As a substitute of the standard character or cosplay merchandise on printed shirts, E1337 would pack a slew of options to sort out each gamer’s issues of their lengthy playthroughs. It will additionally cast off a sure tackiness which might give avid gamers a picture at face-value (and create an extension with perks). From a mixture of cooling and insulation to zipper pockets, each bit of clothes would additionally carry a mark for veterans internationally’s recreation lobbies. This gave a model like E1337 extra of a purpose to present eSports and informal gamers their very own threads to maintain performing. In South Korea’s eSports mecca, the pattern was obvious for Whale Shark to additionally give each sort of group one other gateway with vogue. Very like jerseys for particular sports activities, Whale Shark’s newest enterprise would attempt to do the identical with a goal.

CGMagazine sat remotely with Whale Shark, beneath the pseudonym for anonymity to debate his newest E1337 (abbreviated as Elite) vogue line which provides avid gamers their very own high-end match and its reflection on the world’s rising eSports scene.

Whale Shark: I’ve all the time been a gamer. And what occurred in September of final yr is I grew to become a serious participant or collector of a recreation referred to as Gods Unchained, which is a TCG or buying and selling a tradable card recreation primarily based on the blockchain. It’s being run out of a studio in Australia, with an enormous backing from plenty of world monetary traders. However basically, what I did was I arrange the primary eSports group for that recreation. In September final yr. Through the course of the journey, I used to be making an attempt to search for some very nice wearables, or some very nice attire for my group to put on whereas they have been streaming on-line, and actually couldn’t discover something. As a result of in the event you have a look at in the event you have a look at the eSports attire market, 18 months again, you might need 100 Thieves (model). That was actually the one model that was actually pushing high quality and design over anything out there.

Every thing else was drop ship. So it was simply a regular hoodie, normal t shirt, normal baseball cap, they usually have been simply printing their emblem or their design on it. In order that’s actually when the thought was conceived. And since 18 months in the past, until now, what we’ve been doing is an ample quantity of analysis, we’ve been doing a ridiculous quantity of design work and prototyping. After which after that, plenty of sourcing for the right suppliers out of Korea so as to ship on actually the world’s first luxurious eSports attire model. And that actually took us out to December tenth, the place we had a pleasant mushy launch. As soon as once more, we’ve got a little bit of innovation within the advertising and marketing and the loyalty factors primarily based on the blockchain. However yeah, it took about 18 months to get this by.

CGMagazine: Why is it so exhausting for avid gamers to go on the market and discover some sort of attire that speaks to them?

Whale Shark: That is the that is the place the chance lies. So in the event you have a look at the sports activities market, proper, eSports is a “sport” and in the event you have a look at the “sport market” you’ve got baseball jerseys for baseball gamers, you’ve got soccer jerseys for soccer gamers, you’ve got Lululemon for individuals who get pleasure from doing yoga. And actually the “aha” second for us got here in once we mentioned “since eSports is gaining a lot I suppose since eSports is gaining a lot consideration. Why isn’t anybody specializing in designing attire from the bottom up for individuals who simply get pleasure from gaming?” And there are a number of the reason why. I imply, naturally, while you recreation you’re most snug in denims, a t-shirt or hoodie. Was it doable and I noticed this a little bit bit as a problem to reinvent the hoodie so as to be higher acclaimed or to be higher in keeping with the avid gamers way of life?

So simply taking a hoodie for instance; what we did is we seen plenty of the hoodies out there. Firstly, all hoodies are normally hoodies have pockets since you need to put one thing in. However only a few hoodies truly has zippers to zip these pockets up. Now while you’re sitting down, the possibilities of you dropping your keys and your pockets or anything in your pocket is fairly excessive. So what we did was we develop each single vary of our hoodies, each single pocket, is all zipper-based so all the pieces has a zipper. Along with that, what we additionally checked out was while you’re in a chilly atmosphere or while you’re busy taking part in video games and also you need to get one thing rapidly out of your pocket, you already know plenty of these hoodies (even when they do have zippers) is simply these like tiny little tabs. We went to one of many largest producers on the planet of zippers and mentioned, “Give us your most tremendous outsized zipper that you’ll find and supply that to us.” So what occurs is that not solely do we’ve got the power to present avid gamers a peace of thoughts whereas they’re sitting down. Nothing’s going to drop out. However you bought this superior tactical, huge-ass zipper that’s simple to open and shut. And it’s additionally simple to seek out the tab.

You recognize, I can go into the main points of the fabric. However I suppose one different level that we did once we constructed out the hoodie, was that plenty of hoodies you already know, as its namesake, they’ve a hood. However what folks don’t account for is that, you already know, plenty of avid gamers prefer to put on these outsized headphones. And even when individuals are travelling, proper, they prefer to put on they prefer to put on over the ear headphones. However while you pair that, actually with a hoodie, you may’t actually pull the hood over your head and the headphones on the similar time. So once more, what we did is we went again and we redesigned the dimensions or the scale of the hoodie versus the hoodie itself. In order that not solely can put on your headphones, however you can too flip your hoodie on on the similar time.

Along with that, you already know, I can I can go all textile-nerd on you.

CGMagazine: Oh, please do. Please do

Whale Shark: What we did was as a substitute of going for 100% COTTON BLEND, as you see in plenty of athletic hoodies, we went with a mix of cotton and polyester (an artificial material). And after that, the explanation why we did that was as a result of; you already know that stereotype behind avid gamers that they don’t know learn how to gown nicely, they’re all the time a little bit bit sloppy and so forth. We wished actually to have the ability to give avid gamers one thing which they might put on, they might put on it for a very very long time, and it could look actually good. So by adopting this proprietary mix, and weave truly of cotton and polyester, what we’re in a position to do is to do a number of kinds of issues. The very first thing is that it’s shrink resistant. So it’s not like 100% cotton hoodie the place you throw it in and it loses its construction. You may put this factor (and I wouldn’t advise it to anyone. I’ve accomplished it) right into a excessive warmth dryer, and the factor remains to be structured as hell. The opposite factor is that it’s essential have an excellent mix of cotton and polyester. As a result of when you need to have the power for breathability, on the similar time, you additionally need to have the power to resist air-conditioned rooms for 12 hours or 18 hours at a time.

Picture offered by E1337 Attire

And so they’re sitting down and their garments are going to get creased. With a cotton and polyester mix, there’s no wrinkles. This hoodie simply doesn’t wrinkle up. So that you look good on a regular basis. The opposite attention-grabbing factor about this, is that due to the weave that we use. So you already know, as soon as once more, cotton and polyester is nice. However due to the weave that we use, the the hoodie is definitely mud resistant. Principally, in the event you have been to look inside; usually in the event you’re sporting a black t-shirt and also you put on something over it, fairly often you get all of this white lint and all the pieces.

What we did was I had my group go to cybercafés for 3 months and interview a whole lot of avid gamers in Seoul, Korea: the mecca of eSports. And actually simply say, “hey, what are the ache factors that you’ve together with your clothes and what would you create in the event you did have the selection to create a bit of clothes?” Primary, they mentioned “I need it to be snug, however I need it to look good. I need it to final a really very long time. I need it to be heat.” And we took all of this suggestions and I believe we went by about 10 prototyping classes to get what we launched with in December 2020.

CGMagazine: Sweat comes from warmth loads as nicely. And with streamers and eSports avid gamers both on this reside Coliseum or within the room, how do you create one thing that’s heat as folks need, however then on the similar time, one thing that doesn’t prepare dinner them alive?

Whale Shark: So it’s two issues; it’s the steadiness between the quantity of cotton versus polyester. For us, we use an 80% cotton, 20% polyester mix. In order that’s the very first thing. So that’s the excellent steadiness. In an effort to put on the hoodie indoors and you’re feeling heat within the air situation. However you may exit and it’s so breathable. So let me I’ll simply offer you an instance from my very own from my as a result of I’ve been sporting these items for for the final six months, each single day. So I’m sitting in a lodge room in Hong Kong proper now. And I’ve my air conditioner turned down to twenty levels Celsius, proper. Sporting the hoodie completely, completely good and heat and comfortable. I used to be outdoors strolling right this moment outdoors in Hong Kong and in Hong Kong is 23 levels Celsius outdoors. Completely cool, proper? So I believe once more, so the very first thing it’s the mix of the fabric and what ratio of cotton to polyester you need to use.

However the second factor, which is definitely I’d say it’s equally as essential, is the kind of weave that you simply use for the interior. What we did was in the event you use too unfastened of a weave, what occurs is that it loses the power to retain heat, inside the hoodie, particularly you already know, in the event you’re sitting in an air conditioned room for 12 hours. What we went for was a particularly condensed “tactical weave” in order that you already know, not solely not solely is it going to be breathable as a result of 80% cotton, however as a result of you’ve got that tight weave, it’s nonetheless going to have the ability to retain physique warmth and hold you heat in air situation in air conditioned room. So it’s a steadiness between these two, the ratio of cotton to polyester and the kind of weave that you simply use.

Cosmetics for Gamers: E1337 Tackles eSports Scene in Style 2
Picture offered by E1337 Attire

CGMagazine: And what have been among the challenges that got here from simply going by that course of from making an attempt out ten totally different prototypes?

Whale Shark: I suppose the very first thing is lower proper? So you already know I’m truthfully I’m a really a lot a “suitorials” – go well with, tie, three piece sort of man. I like sporting hoodies however on the similar time, how do you create a lower and design of a hoodie that’s going to look pretty much as good as in the event you’re sitting on the stream. But when you can too you already know simply exit, go to the membership or go to the workplace. How do you create a minimalistic design and lower the place it simply seems good. So what we truly did was we went out to the market and acquired over 50 t-shirts. And I need to say over 30 hoodies, all the pieces starting from the $10 hoodie to your $800 hoodie. We checked out the entire totally different cuts, the entire totally different design sorts. And we actually settled on a lower that was slim match, however on the similar time, nonetheless stay snug. So all of our hoodies are literally comparatively slim match. Now we have about over 100 individuals who’ve obtained theirs over the past 10 days, I’ve seen some photographs and man, they’re wanting good. Clement, you already know, I’m the kind of man who begins one thing and I actually do prefer to have constructive suggestions. However the wonderful factor with that is and I do inform this to all people I communicate to however you already know, the wonderful factor with that is that no one has something dangerous to say concerning the product but. I’m ready for it. I’m ready for that constructive criticism in order that we are able to construct it additional. However all people loves the best way that they give the impression of being in it.

I suppose the second factor was actually discovering the suitable producer. So once more, there are tons of producers in Korea, however who has that proprietary mix and who has a proprietary weave that we are able to actually name tactical? And that may actually improve or match with the wants of the avid gamers itself. In order that was a that was a problem as nicely. After which after that, the third largest problem was I’m a perfectionist. So principally each single merchandise, and ensuring simply that all the pieces was you already know, simply buttoned up, down good, excellent. I believe we in all probability had it at prototype quantity six or seven. However these final three prototyping actions have been for minor particulars like that, even even, like simply boiling right down to the to the clothes labels, the tags, the location, issues like that. So yeah, these are in all probability the three greatest challenges once we we’re constructing this out.

CGMagazine: In fact, this enterprise began someday earlier than the pandemic. Had been you anticipating one thing like that to flip your plans round?

Whale Shark: Under no circumstances. Once we began, we began in September 2020. Even going into January, we had heard concerning the first few instances popping out of Wuhan. I by no means anticipated COVID to succeed in the extent that it’s right this moment. However on the finish of the day, though COVID began to ramp up, the manufacturing was delayed. However luckily, it’s a personal enterprise and I and I’m funding it personally. So in contrast to different smaller corporations, we by no means had the chance of working into monetary damage. Nevertheless it did delay the launch. However on the finish of the day, we knew we had product. We knew that the market was there. So the primary factor was simply as you and I talked about earlier on simply to outlive, simply to buckle down and make it possible for we get it launched. And that’s what we did.

Initially once we began this, we have been simply South Korea. So we have been fascinated with, “hey, we’re gonna launch a home model, simpler to function.” However what we discovered was once we began sending these prototypes all over the world, we discovered that there was a requirement worldwide, versus, you already know, simply Korea. Once I’m wanting on the gross sales knowledge that we’ve got since launch, I’d say about 60 to 70% is definitely coming in from North America and Europe and solely 20 to 30% is coming in from Asia as a complete. And Asia as a complete I’m speaking about Korea and China. So, you already know, we have been smaller markets. We have been by no means doing attire for a single group. However the alternative simply to go world as we launched, I believe it was simply too obvious to move up.

Cosmetics for Gamers: E1337 Tackles eSports Scene in Style 3
Picture offered by E1337 Attire

CGMagazine: You talked loads about how the hoodie does when it comes to it being like one of many flagship objects for E1337. Now did you’ve got every other sort of objects that you’ve in planning or within the pipeline?

Whale Shark: So proper now we’ve got three kinds of objects. Now we have two types of baseball caps. Now we have two t-shirts, and we’ve got three kinds of hoodies. What we’re wanting in the mean time is increasing the road two lengthy sleeve t-shirts. We’re windbreakers. We’re some very extra progressive or curiously designed hoodies which might be coming in.

However guess what, guess what the primary request has been from the prevailing consumer, buyer base? I don’t assume you’re gonna get this.

CGMagazine: Was it the hoodies?

Whale Shark: No, it wasn’t the hoodie. Guess what the primary merchandise that individuals have been asking us to provide that we haven’t we that wasn’t even on our radar? Actually.

CGMagazine: Oh, please don’t inform me it was underwear.

Whale Shark: Yoga pants.

CGMagazine: Yoga pants?

Whale Shark: Yoga pants. I don’t know. I don’t know why. However we’ve gotten I’d say in all probability over over 30 requests up to now for “Hey, are you guys gonna do yoga pants?” and these are each primarily based from females in addition to males. I don’t even know what male yoga pants appear to be, proper?

CGMagazine: I believe they only appear to be yoga pants (laughs)

Whale Shark: Actually? (laughs). I believe what’s taking place is that this; So you know the way, you already know Razer creates some wonderful gaming computer systems proper? Proprietary superior gaming computer systems, vastly specked out. However what you discover is that the customers of Razer gaming computer systems will not be all Professional, you already know, they’re not all professional eSports athletes, proper? They’re individuals who get pleasure from having that aesthetic. there are individuals who get pleasure from having that energy. They’re individuals who get pleasure from having that specked out beast. I believe what I’m seeing from E1337 is identical factor.

So that you’re seeing people who find themselves shopping for the model, not as a result of it’s constructed for eSports or it’s constructed for the eSports fans. The explanation why you’re seeing it’s as a result of individuals are drawn to the aesthetic and similar to the best way that individuals are drawn to a specked out laptop or a specked out mouse or specked out keyboard. Persons are additionally drawn to specked out attire. And it’s an attention-grabbing dynamic that we’re seeing with that.

CGMagazine: There’s this sort of like gamified therapy over common issues like clothes or computer systems and even laptops. In your thoughts while you have been designing simply garments for E1337. What was your sort of thought of eSports And with the “gamey” sort of really feel to it, what was your sort of imaginative and prescient for that?

Whale Shark: For those who appeared on the authentic temper board that we had, I all the time had the intent to do two issues. So the very first thing, and I’m very glad that it’s being validated by the shopper base that we’re seeing. However the very first thing was, I knew that if we created the world’s finest attire, you already know, not solely avid gamers have been going to love it, however anyone was going to love it. Just because, you already know, you need to have clothes that’s lengthy lasting, snug. and delightful. Proper? I wished to spec out clothes like folks specked out, you already know, the gaming mouse, a gaming keyboard and a gaming laptop computer I’ve sitting in entrance of me. And that’s what we went forward and did. The second gamification half truly comes within the aesthetic, proper? A number of the design cues that you simply see for E1337 and you already know, in the event you have a look at the aesthetic that we’ve got right this moment, all the pieces is black, proper? It’s a black cap, it’s a black hoodie, it’s a black t-shirt, black, all matte black all the pieces. What I actually cherished again then was RGB impressed hoodies.

Cosmetics for Gamers: E1337 Tackles eSports Scene in Style 4
Picture offered by E1337 Attire

You recognize, there’s two aesthetics from gaming. Whenever you have a look at gaming {hardware}, you see RGB. And after that, you see you see the gold minimalism. Proper? What we went for is the gold minimalism first, simply plain black with a little bit trace, with accents and gold. That actually introduced out not solely a “minimalist” really feel to it, however on the similar time a high-tech trendy aesthetic to the clothes itself. And the second factor is, how do you translate the aesthetic of that {hardware} right into a collection of attire, in order that it may nonetheless symbolize the spirit or the aesthetic that avid gamers are accustomed to or get pleasure from? You recognize, we’re some loopy issues. Some very, some very new designs, I put it that means, we’re some very new designs for the ranges to observe. And as soon as once more, they’re all tech impressed. They’re all gaming impressed. They’re all innovative {hardware} impressed. In order that’s the best way that we gamified the method. Along with that, what we did was we additionally employed (and this was we employed him means earlier than Cyberpunk 2077 launched). However we truly employed a Cyberpunk artist to design plenty of the authenticity certificates and whatnot, which might be additionally offered to the collectors. We tried to gamify the method as a lot as doable. And, you already know, there are different issues that we do when it comes to the blockchain that make it much more enjoyable.

CGMagazine: I’ve been saving this subject and I understand how a lot you’re keen on speaking about blockchain. However how did that side issue so closely into E1337?

Whale Shark: So in the event you go to Loblaws, you’ve got loyalty factors, proper? Let’s say you spend $10, they’ll offer you 10 loyalty factors or one thing. Principally, when you have loyalty factors, actually the one factor you’re allowed to do with them is you’re simply allowed to carry them, and perhaps redeem for one thing that Loblaws says which you can redeem it for. What the group did was create a loyalty factors system that’s totally on the blockchain. The model is known as E1337, the loyalty level system is known as “LEET” recommend 1337. And it’s virtually like Bitcoin, proper? It’s a totally practical cryptocurrency, the place if you are going to buy any E1337 merchandise, we give 5% of the worth again to the person in 1337, or on this loyalty token.

We imagine that the blockchain is the longer term. I believe you may see it and I do know that the common individual’s interplay with the blockchain is the bitcoin worth that individuals see on CNBC or Bloomberg or in every single place else. However you already know, what folks don’t perceive is that the performance of the blockchain goes to alter all the pieces. And I wished to make use of E1337 as a solution to showcase that vanguard know-how, what we did with elite is we built-in blockchain into two elements of it. So the very first thing is that each single individual that buys a bit of E1337 clothes, additionally they obtain what we name a non fungible token. What a non fungible token is that it’s a report on the blockchain that piece of clothes is from E1337 restricted and never from anyplace else. And so I can assure that this piece of clothes is 100% totally genuine.

What we’re in a position to do with non fungible tokens Is which you can truly register it to the blockchain in any type of an image or video that you really want. So what I did was I employed a really distinguished Cyberpunk artist to do a collection of artworks the place folks once they buy an E1337, let’s say they buy an elite hoodie, they get Cyberpunk art work primary, which additionally serves as a certificates of authenticity. So you already know, they not solely get a certificates, however additionally they get a wonderful piece of art work from a distinguished artist.

1 uSMsiHasryjrNX2eszPXsA - Cosmetics for Gamers: E1337 Tackles eSports Scene in Style
Picture offered by E1337 Attire

CGMagazine: How otherwise do you assume blockchain works when it’s tailor-made on the planet of online game investments?

Whale Shark: I believe it’s the pure and important evolution of all gaming corporations. And let me let you know why. So proper now, your technology in addition to the technology in entrance of you. So the youthful technology, they’re rising up in a time the place plenty of their belongings are digital base, proper? If I used to be to drag apart a 17 yr outdated or 18 yr outdated and say, Hey, what’s your most prized possession, it’s not going to be the teddy bear that I collected after I was three, it’s going to be a pores and skin from Fortnite or one thing alongside these traces. The problem with digital skins or digital collectibles is that you simply don’t actually personal them as a result of they’re locked within the platform itself. And in the event you wished to promote a pores and skin, generally platforms could make that very tough for you. Now, as we transfer into an age of digital collectibles, the place, you already know, digital collectibles have to grow to be as tangible as bodily collectibles. That’s the place the blockchain is available in.

As a result of there’s now know-how, which permits these recreation studios to say, “in the event you purchase the pores and skin, you actually personal it. You personal the non fungible token. You may promote it wherever you need, you may give it away to whoever you need.” You are able to do no matter you need with it. And that’s actually true possession over your digital collectibles, I believe is coming comparatively rapidly. One of many potential triple A titles that I’ve seen that has been leveraging this know-how very well is Blanko’s Block Get together, as soon as once more, a small studio with a really robust pedigree out of California. Each single one among their characters are NFT primarily based. So it’s like accumulating a vinyl toy. However on the similar time, it’s a digital vinyl toy Blanko’s doesn’t personal. I can take that Blanko’s or that vinyl toy and I can promote it anyplace I need.

Now you can browse the E1337 eSports and gaming clothes line with on-line orders obtainable throughout 2021.


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