Early crypto evangelist, Mai Fujimoto, a.okay.a. Miss Bitcoin, has partnered with blockchain gaming ecosystem Enjin to launch Japan’s first nonfungible token, or NFT, charity mission.

In accordance with a Jan. 18 weblog put up, the mission’s first initiative would be the sale of tokenized art work by Japanese celebrities to profit DxP, a non-profit that helps youngsters dealing with challenges in the course of the COVID-19 pandemic.

Fujimoto believes that the mission embodies the Japanese idea of “Sanpo Yoshi”, or three-way satisfaction. This describes transactions which can be good for the vendor, good for the client and good for society:

“When followers buy NFTs drawn by artists and celebrities, they cannot solely benefit from the artwork, but additionally straight contribute to these in want. I consider this NFT marketing campaign will convey pleasure to many individuals, and I’d wish to thank the Enjin crew and artists who’ve agreed to hitch the initiative.”

The initiative will happen by Fujimoto’s crypto donation platform Kizuna. This was launched in 2017 to teach in regards to the potential of blockchain and NFTs for mainstream use, particularly within the context of giving to charity.

Kizuna hopes to boost over 2,000,000 yen ($20,000) from the sale, with the celebrities who’re donating artworks to be introduced quickly.

Fujimoto was an early adopter of Bitcoin know-how and has been actively selling crypto and blockchain since 2011. Other than operating Kizuna, she is an envoy for Binance’s charity basis, and an advisor for a number of corporations within the blockchain area.

The Enjin platform gives instruments for integrating blockchain know-how into video games and creating NFT belongings that can be utilized throughout varied video games within the Enjin multiverse. It lately introduced that it will be launching a variety of Atari branded NFTs for a reboot of the Kick Off collection of footballing video games.